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Try this Tool - How Can You Increase the ROI of Your Search Engine Marketing?
Current Avg Cost Per Click
$
Cost per Click
- Input the average cost per click paid to a search engine - by word, campaign average, etc? Example, $2.35
Conversion Rate %
Conversion
- Input the percent of total leads to traffic - Visitors who "reveal themselves" by completing a form, sending email, phone, complete a download, etc. Note - average for most BtoB sites is less than 2%
Sales Closing Rate
%
Close Rate
- Enter the percent of "Closed" new business achieved by your sales team to Contacts. Example, 10%
CURRENT
VISITORTRACK POTENTIAL
DIFFERENCE
Your Cost per Actionable Lead is
Your Net Cost Per Sale is
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