Company

 
 
About Us
 

 

For us, it all started with a product demo years ago in the network control center of an ISP...

..NetZero was about to deploy new technology allowing an advertiser, in this case Chevrolet, to deliver pinpoint ads when someone entered a search term for "Ford Trucks."

This was a catalyst - a defining moment unveiling a brief glimpse of the power of the Internet to connect buyers and sellers. 

Over the last few years much has changed in the Internet marketplace, and new models for leveraging this powerful communications medium have emerged. Never before have businesses been able to harness such effective tools for precision messaging to a growing, engaged audience seeking detailed product information.

Our personnel have backgrounds across many differing business mediums, products and service industries.  We know what it's like to sell things to make things happen.  Wholly focused on the Business to Business client, we are vigilant to actualizing our client's business goals - because we've been there.

Here's some more about the Company:

Background

Management Team

Board of Directors

Location / Directions
 


Background
netFactor Corporation
has evolved from an online marketing agency founded in 2003 with expertise in digital and Internet advertising for the Business-to-Business Client. Today, netFactor has established itself as a leader in the search engine marketing industry with powerful solutions, like VisitorTrack®, that transcend other online approaches. This patent-pending technology was borne from the dilemma nearly all businesses with a website face: how can the Internet and our own site be more efficiently leveraged to achieve sustainable customer growth?

Now with double digit increases in the cost for participating in paid search, along with the disappearing real estate on a search engine first page, business managers are looking for new means to attain a better online marketing ROI. netFactor is wholly focused on driving more new B2B customers from the Internet, and from our client's websites. Here's what makes netFactor different:

  • Wholly focused on Business to Business (B2B)

  • Providing a fully integrated offering to leveraging Lead Generation from Internet Search with VisitorTrack®

  • Search optimization tactics blending cutting edge RSS technologies with data-driven methods

  • Site conversion tactics using proprietary RSS-driven dynamic display

  • Our clients - they sell expensive things, have long and complex sales cycles, and sales and marketing teams hungry for prospect targets

  • An unwavering service commitment to driving measurable business results

netFactor is headquartered in The Denver Tech Center, in Greenwood Village, Colorado (and at the base of the Rocky Mountains!) netFactor is a privately held, venture-funded (Sopris Capital - www.sopriscapital.com) Colorado corporation.  Our client set ranges from coast to coast and around the world spanning varying industries to include industrial goods, technology providers, software, manufacturing, professional services, human resources, marketing services, retail, insurance services, and telecommunications. 


Management Team

Christopher Jeffers: CEO.  As CEO and Founder of netFactor Corporation, Chris brings to bear extensive leadership experience in business management, marketing, operations, and planning. Chris has served in Senior Management and Marketing roles across Business to Business, (B2B) and Business to Consumer (B2C) sectors. Chris provides a business vision and execution for netFactor's marketplace leadership in deploying products that are driving Internet marketing efficiencies.  Prior to netFactor, he has held positions with Level (3) Communications, an Internet 100 Company; Digital Reliance, Inc. – a B2B provider of SaaS software for corporate telecommunications; and with TeleCommunications Inc., (TCI), the largest cable television provider in the world as head of US field sales and marketing (acquired by AT&T/Comcast). He has an MBA from Cal State, and lives in the foothills of the Rockies outside of Denver, CO with his family and two golden retrievers.

Dan Grote: Chief Financial Officer.  Dan is responsible for all Finance, Human Resources and Legal activities at netFactor. Prior to netFactor, Dan was VP of Finance and Admin at Market Force Information, where Dan was instrumental in Market Force’s growth from 4 employees and no revenue to over 400 employees and $50M in revenue, through both acquisition and organic growth. Prior to Market Force, Dan spent 9 years at Verio Inc., a $300M revenue subsidiary of NTT Communications, as Senior Director of Finance leading all budgeting, planning, financial analysis, and strategic planning activities. In his time at Verio, Dan assisted with the acquisition of more than 60 companies in a 2 ½ year time frame, was the functional lead in a large multi-function outsourcing partnership with a Fortune 100 company, and helped take the company from startup to $6B in Market Cap. When Dan isn’t working on netFactor activities or getting his money worth on the golf course he spends as much time as possible with his beautiful wife (Tisha) and two children (Ashlen and Sam). Dan received a BS in Business (with a Finance emphasis) from the University of Colorado, Boulder.

Joe Waskiewicz: Director of Sales & Business Development. A sales expert, Joe brings 25+ years experience from the ground up in sales, management, program design and development, training, and consulting from both B2B and B2C industries. His experience includes operating as regional sales manager, corporate dir of training, corporate dir of customer service and various sales management roles. In his role as a director of customer service Joe was chosen to undertake and lead a corporate cultural change initiative, altering customer perception of services as well as overcoming market penetration by competition. As a corporate director of training he conceived, designed and implemented corporate wide performance management systems, standards, and measurement tools to monitor critical success factors relating to customer service, sales, and delivery of product. Before Joe joined netFactor, he successfully established his own unique training and consulting business, quickly building his reputation as a major player in a niche market of the telecommunications industry. In his role with netFactor, Joe has built and manages an effective sales force, acting on burgeoning business opportunities, developing channel sales, reseller and business partnerships. Outside the box, Joe has been a licensed hot air balloon pilot for 20+ years.

Bill Arink: Vice President, Technology.  Bill Arink is the Vice President of Technology for netFactor Corporation. In this role, Bill is the primary leadership force in the development of the VisitorTrack product. His responsibilities include company-wide application development, data management, technology infrastructure, and data center operations. Bill brings with him over 13 years of knowledge and expertise in the information technology field with an emphasis on building robust websites and reliable database infrastructures. Prior to joining the netFactor team, he was the director of software development with Efficient Business Solutions Inc., a provider of web based compliance reporting and waterfall structures for the structured finance industry. Before that, Bill was the vice president of technology for JP Morgan Chase, FCS where he was responsible for the architecture and development of the highly successful Wall Street Office portfolio management website. Bill has a bachelor's of science in management information systems from the University of Arizona.  Bill enjoys spending time with his family and participating in the countless outdoor activities available in Colorado.


Board of Directors

Christopher Jeffers: CEO.  As CEO and Founder of netFactor Corporation, Chris brings to bear extensive leadership experience in business management, marketing, operations, and planning. Chris has served in Senior Management and Marketing roles across Business to Business, (B2B) and Business to Consumer (B2C) sectors. Chris provides a business vision and execution for netFactor's marketplace leadership in deploying products that are driving Internet marketing efficiencies.  Prior to netFactor, he has held positions with Level (3) Communications, an Internet 100 Company; Digital Reliance, Inc. – a B2B provider of SaaS software for corporate telecommunications; and with TeleCommunications Inc., (TCI), the largest cable television provider in the world as head of US field sales and marketing (acquired by AT&T/Comcast).

Dr. Charles Stryker; Director, Dr. Stryker is the founder and former board member of InfoUSA. He is founder and President of the professional advisory firm, Venture Development Center, Inc., and his current board appointments include: Greenfield Online, Datagence, Community of Science, SAMBA, Blue Sky Brands, Inc., and ARGI. Dr. Stryker has received the BS and MS degrees in Electrical Engineering and the Ph.D. in Computer Science from New York University. He has been an active speaker and author on the topic of database product development. In addition to these academic credentials, from 1991 to 1999 Dr. Stryker was a part time faculty member at the University of Pennsylvania, Wharton School where he taught a number of courses in the Wharton Entrepreneurial Center.

Patrick Purcell: Director. From his days leading the development of smartcard applications for the healthcare industry through his work as an early thought and business leader in the ISP industry, Patrick has been an innovative technology leader in the areas of technology and telecommunications for over 30 years. As an entrepreneur he has launched a number of successful start-up companies, leading efforts throughout the entire life cycle of those companies from capital formation through M&A activities and successful exit strategies. As an executive Patrick has held senior posts in the telecommunications industry, including Vice President of Sales with Level 3 Communications, Vice President of Wholesale Services with Focal Communications, and President of the Wholesale Services business unit with Broadwing Communications, at the time a Fortune 500 company. Most recently he has led business development activities for a leading managed security services firm.

Stephen Miller: Director Mr. Miller is the President and CEO of Cleanlaunch, a Technology Incubator, designed to serve entrepreneurs developing new technologies and to develop and nurture start-up clean tech companies throughout the Rocky Mountain region. Concurrently he serves as Executive Director of Denver Ventures at Stapleton (CTEK Stapleton), a business incubator for early stage technology companies. CTEK Stapleton provides advisory services, connections to capital, and other critical support to entrepreneurs and their companies to ensure rapid growth and future success. His personal entrepreneurial efforts include RE/Econ Consulting, an economic analysis and development consulting firm with clients such as the City of Lone Tree, Newland Communities, Forest City Enterprises, and HealthOne Sky Ridge Medical Center. Prior to forming RE/Econ, he was Vice President and Chief Economist of the Southeast Business Partnership, where he led economic development efforts for the south metro Denver region, representing clients including First Data Corporation, Echostar, CH2M Hill, Aspen Bio, Stryker Endoscopy, Time Warner Telecom, Charles Schwab, and Nordstrom. He has also served as an economist for the Colorado Department of Labor, where he created the Job Vacancy Survey, for which he was recognized by the Denver Business Journal as one of Denver’s Forty Under 40 business leaders in 2000. Miller earned a Bachelor of Arts in Economics from the University of Denver, and a Master of Public Administration from the University of Colorado.

Bill Horne Director: Bill has more than 25 years of operational experience with a variety of companies with a focus on transaction processing, information technology, software development and distribution. Currently he is the CEO of Truist.  He has also served as a principal with Sopris Capital, a venture investor in netFactor Corporation.  Since 2004 Bill served as President and Chief Executive officer of Valutec, a Sopris Capital company that was sold to Metavante in January, 2007. From June 2000 through January 2003 he was President and Chief Executive Officer of Cignify Corporation. In June 1997 he became President of First Data POS, which included the MicroBilt and Gamma companies of First Data Corporation. From November 1995 through June 1997 Mr. Horne served as Vice President and General Manager of First Data’s Terminal Services Group. From 1994 through 1995, he was Vice President and General Manager of Financial Products Software Group including OnLine Banking and Coin Financial software. Prior to joining First Financial Management in 1991 Mr. Horne held various management positions at IBM for nine years. Bill holds a B.S. in Business Administration from California Polytechnic State University, San Luis Obispo.


Location

Directions - Headquarters Office in Denver Tech Center
From DIA - Take I-70 West, Turn South on I-225 (Colorado Springs),
Turn South on I-25.  Exit - West (right) onto Orchard Blvd
First Left - at Light: Greenwood Plaza Blvd. (sign says "Fiddlers Green")
First Right - S. Syracuse Way
Second Entrance on the Right - Sign: Syracuse Hill
Enter, and pull down around to the left to Syracuse Hill II

From Downtown Denver - Travel South on I-25
Follow directions above and Exit at Orchard

netfactor Corporation Headquarters
6041 South Syracuse Way, Suite 105, Greenwood Village, CO  USA 80111
720-489-5534


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