For us, it all started with a product demo years ago in the network control
center of an ISP...
..NetZero was about to
deploy new technology allowing an advertiser, in this case Chevrolet,
to deliver pinpoint ads when someone entered a search term for "Ford
Trucks."
This was a catalyst - a defining moment
unveiling a brief glimpse of
the power of the Internet to
connect buyers and sellers.
Over the last few years much has changed
in the Internet marketplace, and new models for leveraging this
powerful communications medium have emerged. Never before have
businesses been able to harness such effective tools for precision
messaging to a growing, engaged audience seeking detailed product
information.
Our personnel have backgrounds across
many differing business mediums, products and service industries.
We know what it's like to sell things to make things happen. Wholly focused on the Business to Business
client, we are vigilant to actualizing our client's business goals -
because we've been there.
Background
netFactor Corporation has evolved
from an online marketing agency founded in 2003 with expertise in digital and
Internet advertising for the Business-to-Business Client. Today, netFactor has established itself as a leader in the search
engine marketing industry with powerful solutions, like VisitorTrack®,
that transcend other online approaches. This patent-pending technology
was borne from the dilemma nearly all businesses with a website face:
how can the Internet and our own site be more efficiently leveraged to
achieve sustainable customer growth?
Now with double digit
increases in the cost for participating in paid search, along with the
disappearing real estate on a search engine first page, business
managers are looking for new means to attain a better online marketing
ROI. netFactor is wholly focused on driving more new B2B customers
from the Internet, and from our client's websites. Here's what makes
netFactor different:
Wholly focused on
Business to Business (B2B)
Providing a fully
integrated offering to leveraging
Lead Generation from Internet Search with VisitorTrack®
Search optimization
tactics blending cutting edge RSS technologies with data-driven
methods
Site conversion tactics
using proprietary RSS-driven dynamic display
Our clients - they sell
expensive things, have long and complex sales cycles, and sales and
marketing teams hungry for prospect targets
An unwavering service
commitment to driving measurable business results
netFactor is
headquartered in The Denver Tech Center, in Greenwood Village, Colorado
(and at the base of the Rocky
Mountains!) netFactor is a privately held, venture-funded (Sopris
Capital -
www.sopriscapital.com) Colorado
corporation. Our
client set ranges from coast to coast and around the world spanning varying
industries to include industrial goods, technology providers,
software, manufacturing, professional services, human resources,
marketing services, retail, insurance services, and telecommunications.
Management Team
Christopher Jeffers:
CEO. As CEO and Founder of netFactor Corporation, Chris
brings to bear extensive leadership experience in business management,
marketing, operations, and planning. Chris has served in Senior
Management and Marketing roles across Business to Business, (B2B) and
Business to Consumer (B2C) sectors. Chris provides a business vision
and execution for netFactor's marketplace leadership in deploying
products that are driving Internet marketing efficiencies. Prior
to netFactor, he has held positions with Level (3) Communications, an
Internet 100 Company; Digital Reliance, Inc. – a B2B provider of SaaS
software for corporate telecommunications; and with TeleCommunications
Inc., (TCI), the largest cable television provider in the world as
head of US field sales and marketing (acquired by AT&T/Comcast). He
has an MBA from Cal State, and lives in the foothills of the Rockies
outside of Denver, CO with his family and two golden retrievers.
Dan Grote: Chief
Financial Officer.
Dan is
responsible for all Finance, Human Resources and Legal activities at
netFactor. Prior to netFactor, Dan was VP of Finance and Admin at
Market Force Information, where Dan was instrumental in Market Force’s
growth from 4 employees and no revenue to over 400 employees and $50M
in revenue, through both acquisition and organic growth. Prior to
Market Force, Dan spent 9 years at Verio Inc., a $300M revenue
subsidiary of NTT Communications, as Senior Director of Finance
leading all budgeting, planning, financial analysis, and strategic
planning activities. In his time at Verio, Dan assisted with the
acquisition of more than 60 companies in a 2 ½ year time frame, was
the functional lead in a large multi-function outsourcing partnership
with a Fortune 100 company, and helped take the company from startup
to $6B in Market Cap. When Dan isn’t working on netFactor activities
or getting his money worth on the golf course he spends as much time
as possible with his beautiful wife (Tisha) and two children (Ashlen
and Sam). Dan received a BS in Business (with a Finance emphasis) from
the University of Colorado, Boulder.
Joe Waskiewicz:
Director of Sales & Business Development.
A sales expert, Joe brings 25+ years experience from the ground up in
sales, management, program design and development, training, and
consulting from both B2B and B2C industries. His experience includes
operating as regional sales manager, corporate dir of training,
corporate dir of customer service and various sales management roles.
In his role as a director of customer service Joe was chosen to
undertake and lead a corporate cultural change initiative, altering
customer perception of services as well as overcoming market
penetration by competition. As a corporate director of training he
conceived, designed and implemented corporate wide performance
management systems, standards, and measurement tools to monitor
critical success factors relating to customer service, sales, and
delivery of product. Before Joe joined netFactor, he successfully
established his own unique training and consulting business, quickly
building his reputation as a major player in a niche market of the
telecommunications industry. In his role with netFactor, Joe has built
and manages an effective sales force, acting on burgeoning business
opportunities, developing channel sales, reseller and business
partnerships. Outside the box, Joe has been a licensed hot air balloon
pilot for 20+ years.
Bill Arink: Vice
President, Technology.
Bill Arink is the
Vice President of Technology for netFactor Corporation. In this role,
Bill is the primary leadership force in the development of the
VisitorTrack product. His responsibilities include company-wide
application development, data management, technology infrastructure,
and data center operations. Bill brings with him over 13 years of
knowledge and expertise in the information technology field with an
emphasis on building robust websites and reliable database
infrastructures. Prior to joining the netFactor team, he was the
director of software development with Efficient Business Solutions
Inc., a provider of web based compliance reporting and waterfall
structures for the structured finance industry. Before that, Bill was
the vice president of technology for JP Morgan Chase, FCS where he was
responsible for the architecture and development of the highly
successful Wall Street Office portfolio management website. Bill has a
bachelor's of science in management information systems from the
University of Arizona. Bill enjoys spending time with his family
and participating in the countless outdoor activities available in
Colorado.
Location
Directions -
Headquarters Office in Denver Tech Center
From DIA - Take I-70 West, Turn South on I-225 (Colorado
Springs),
Turn South on I-25. Immediate Exit - East (left) onto
Bellview
First Right - at Light: S. Syracuse. Travel South -
turns into DTC
Parkway, veer to the right on DTC Parkway.
5445 DTC Parkway (The Quadrant) 10th Floor
Greenwood Village, CO 80111 |
 |
