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Watch for Press Coverage, Magazine Articles, Trade Show
Events, and current stories on netFactor and the online
marketing and lead generation industry.
Press Materials: Click Here
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Converting Web Traffic Into Sales Leads (12/1/2009)
Q: How can we convert our website traffic into more sales
leads?
A: Even online, we are a society of window shoppers. On
average, a measly 3 percent of visitors to a company's website
make a purchase or fork over contact information....
Read the Story |
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netFactor Launches Newest VisitorTrack: B2B Platform Advances
Marketing to Anonymous Website Visitors (11/18/2009)
netFactor Corporation has launched the newest version of
VisitorTrack, introducing the most advanced capabilities
available for tracking and marketing to the anonymous business
visitors to a website. VisitorTrack is a SaaS software for B2B
lead generation that’s “Like Caller ID for a Website.” With this release, VisitorTrack integrates considerable features
for B2B sales and marketing into a single web-based toolset:
> VisitorTrack’s Business Profile yields a rich view of the
Companies visiting a website; Name, Address, Website, Revenues,
Employees, Industry, Website Visit information.
> A “Recommendation Engine” works with a user’s stored
preferences in real-time to provide the best matching business
contacts and their details to include name, title, email address
and phone.
> New management features enable this business information to
be easily exported into other sales tools and marketing
applications such as email, telesales, CRM, and direct response.
Read the Story |
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More Effective Website Visitor Tracking and Management of B2B
Search Engine Marketing (09/26/07)
netFactor, the leading provider of website visitor tracking technology
for the business-to-business market, has announced a number of
features newly introduced toVisitorTrack® - it's "Caller ID for
a Website" product for Internet lead generation. Clients now
have added search and reporting capabilities unavailable in any
other web tracking product. These include the ability to
leverage the new Google Adwords IP Blocking features, in
addition to other expanded Visitor reporting options.
Read the Story |
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Web Analytics World - Manoj Jasra Talks About VisitorTrack (07/20/07)
Earlier this month I had the opportunity to test drive
a product called
VisitorTrack
- developed by NetFactor. VisitorTrack is a lead management tool
geared towards sales/marketing professionals. Once installed on
your website, VisitorTrack has the ability to track visitors on
your website and correlate them back to their organization
(flagging visitors from fortune 4000 companies), address, phone,
referring search engine/keyword and the number of pages they
viewed. Furthermore VisitorTrack integrates with Jigsaw data so
you can pinpoint executives from the companies who visited your
website. VisitorTrack is very useful for B2B companies who are
looking for more qualified leads in their sales process.
Read the
Blog Article |
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Stratigent and netFactor Partner to Add Powerful Lead Generation
Features to Web Analytics (06/19/07)
Stratigent, the global leader in web analytics consulting has added
VisitorTrack® to its suite of leading web analytics
applications. Working just like "Caller ID for a Website,"
VisitorTrack® automatically converts invisible website visitor
'clicks' into actionable B2B sales leads -- without any Visitor
registration action.
Read the Story |
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DMNews - netFactor’s VisitorTrack identifies site visitors for BTB
clients (10/09/06) by
Cara Wood
Marketing services provider netFactor is aiming to get greater value
from search pay-per-click with its latest version of
VisitorTrack, a tool for business-to-business Internet marketing
and sales intelligence.
...The data collected offers marketers a variety of possibilities.
Read the Story |
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netFactor selected to Present at Governor's Conference on
Technology (09/21/06)
The Colorado Software and Internet Association has selected netFactor's
VisitorTrack as a featured technology during the annual
Governor's Conference on Technology; September 18 - 22.
CSIA's DEMOgala showcases companies whose technologies have the
potential to revolutionize the way people do business and live
their everyday lives. Companies chosen for the CSIA DEMOgala
will represent many sectors of technology including
aerospace/satellite, biotechnology, data storage, information
technology, GPS, software, forensics, RFID, medical/healthcare,
nanotechnology and more. Colorado Tech Week is a statewide event
that showcases technological breakthroughs in business,
academia, entertainment and sports with five days of
demonstrations and events.
Learn More |
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BtoB Hands-On: Search / Search Marketing Best Practices, Tools and
Events (07/19/06)
Enhanced technology offers window into keyword strategy
The
VisitorTrack technology, which netFactor likens to "caller ID
for Web sites," automatically captures details on business
visitors to a Web site without requiring registration. It also
pinpoints things like when a specific company visits a Web site,
how many pages they view per session, and keeps track of when
they return to the site. Web analytics providers supply deep
intelligence into Web traffic and user behavior, but Jeffers
said VisitorTrack drills down on a far more granular level.
He offers an analogy: Web analytics companies.. are like
traffic helicopters flying over the city, reporting traffic jams
and travel patterns. "It's powerful information from a Web
marketer's and a Webmaster's perspective. We're not interested
in aggregates and pods of traffic," Jeffers said. "We're down on
the street level. We're interested in telling marketers who's
driving the cars."
Jeffers noted that that the vast majority of site visitor—"99
out of 100"—do not identify themselves. "That's the pain point
this technology is looking to address," he said.
Read the Story |
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netFactor Corporate Announcement (07/17/06)
netFactor Partners with Jigsaw Data Corporation Providing Customers
with Up-to-Date, Real-Time Business Contact Information on Web Site
Visitors
LITTLETON, Colo.--(BUSINESS WIRE)--July 17, 2006--netFactor, an
innovator in the evolution of Web leads technology and search engine
marketing services for the business-to-business market, announced
today its partnership with Jigsaw Data Corporation, the online global
marketplace for buying and trading business contact information. With
the inclusion of Jigsaw's business contact information, VisitorTrack®
users will have real-time access to Web site visitor contact
information without requiring Web site registration.
Read the Story |
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netFactor Corporate Announcement (07/17/06)
Like `Caller-ID' for Your Web Site, netFactor Turns Web Site
Traffic into Immediate Sales Leads
LITTLETON, Colo.--(BUSINESS WIRE)--July 17, 2006-- netFactor's
VisitorTrack(R) Enables Users to Drive New Efficiencies from Internet
Marketing by Identifying Who, How and When Business Users Visit a
Company's Web Site netFactor, an innovator in the evolution of Web
leads technology and search engine marketing services for the
business-to-business market, announced today the latest release of its
patent-pending VisitorTrack technology designed specifically to
generate immediate sales from Web site traffic. VisitorTrack
automatically captures details on business visitors without requiring
Web site registration, identifying who, how and when an online user
visited a company's Web site.
Read the Story |
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DIRECT Magazine (04/06) "FEEDING THE BEAST" By Ruth P. Stevens
Feature article reviewing VisitorTrack, the latest in B2B Lead
Generation. (Excerpt) Identifying anonymous Web site visitors The Web
site is essentially a passive medium. Even if you are successful using
search engine marketing to motivate clickthroughs, you've accomplished
barely more than awareness building. Some studies have shown that as
little as 2% of Web site visitors ever become real prospects. The
marketer's challenge is to figure out how to motivate visitors to
leave behind their contact information so communications can continue.
The standard technique has been to make an offer — like a downloadable
white paper or case study — in exchange for registration data. But
now, a new way to uncover the anonymous nature of B-to-B Web site
visits has emerged: matching data to the visitor's company domain
name. Plexis Healthcare Systems, a provider of insurance claim
management software, is using a service called VisitorTrack for this
purpose...
Read the Story |
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Stapleton Magazine (04/06) Front Porch
Feature article on how netFactor's products are helping
businesses drive new levels of performance from their internet
marketing investment.
Read the Story
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Newswire (03/06)
netFactor selects Volume Public Relations to perform communications
and PR services.
See the Release |
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PR Newswire (02/06)
netFactor announces new corporate naming and transitions
former company to better meet the demand of clients, and the
internet marketplace (company news).
See theRelease |
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Denver Office of Business & Economic Development (02/06)
netFactor and VisitorTrack are featured in the Entrepreneurial Update.
Read the Story
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