Deploy your Website Visitor Data to a Comprehensive Set of Direct
Marketing Tactics
Your website can be a
powerful vehicle for collecting pinpoint data on prospects.
Think about it - someone's already
searching for your goods and services - they've "clicked" and come to
your site - and now they've become exposed to your brand, your unique
value proposition. This represents a valuable set of prospect
companies if they can be identified and messaged to...
VisitorTrack®
collects detailed data on your site's business Visitors and
prospective customers. You will know the prospect, and even their
product-area interest. This information can be used for the delivery
of additional marketing prompts in a highly targeted manner. There are
a whole range of available tactics: a fully-customized ink-jet letter
to the target executive contact... An oversized postcard featuring the
very product a Visitor is interested in... Or perhaps a brochure
highlighting product capabilities or new product announcements?
netFactor can enable your business to leverage this valuable data, to
develop effective direct-marketing materials, and then to deploy these
for timely messaging.
Turnkey
Tactics to Leverage your Website Visitor Data
? PRECISION BUSINESS LISTS
Leveraging our powerful business master database, we can
produce targeted lists with the same selling features for your
sales and marketing outreach
? DATABASE DEVELOPMENT
Build and house a growing database of your active Visitor
prospects, by product
? DATA TRANSMISSION
Adapt and transmit Visitor data to flow into an existing
in-house client database or CRM Sales Management application -
XML - API - Web Services
? MARKETING & COMMUNICATIONS MATERIALS DEVELOPMENT
Comprehensive creative development capabilities
? LETTERSHOP
We can store, label and deliver marketing materials, whether
it's the client's own, or those custom developed
? E MAIL
Leverage Visitor Executive Contact's email addresses into a
fully-customized email engine
? TELEMARKETING
We utilize the latest
state-of-the-art technology for automated dialing to generate
the highest quality of executive appointments against your
target contacts.
netFactor provides a turnkey extension to your direct-marketing
program. Whether it's building a custom business list with
executive contacts, or leveraging the valuable data already
collected on your own prospective customers, netFactor can
assist your company to deploy this information it in an
effective manner for a fully integrated web marketing approach.
