Below you will
find information about the data captured by VisitorTrack, and some of
the practices in place to assure sound management of this information.
As an introduction, it may be helpful to
know what VisitorTrack does not do.
-
No spyware is ever downloaded to a
computer
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Email, log-on information, or other
private data is not harvested
-
No personally identifiable information
about individuals is captured
When a computer accesses an internet
website, an information exchange occurs. Through an established
protocol multiple data about the computer’s internet address
requesting information and the web server delivering it are
transferred. All websites collect and store this data – but this is in
the form of unintelligible code in log files. And while VisitorTrack
will collect the same kinds of data as any website currently does, our
proprietary technology purposes this data ethically so as to make it
useful for business applications.
VisitorTrack is oriented to distilling a
vivid picture of the businesses visiting a website, and never of
individuals. In fact, records for Visitors arriving from
consumer-oriented ISP sources, such as Comcast or AOL, are removed.
In many ways VisitorTrack works like a
telephone “Caller ID”; where an identity is available for the owner of
the line, but not for the person making the call. Through
patent-pending technology we can produce a detailed picture of the
businesses Visiting a client’s site. The corresponding data used in
VisitorTrack are obtained and then licensed through data-industry
leaders in the supply of commercial business information. Of critical
importance; this data is made available only to the client. The
information is never co-mingled, sold or shared to any third parties.
Consumer data, either on or offline, is never used or appended to
these records. All of this is stored behind multiple and redundant
security measures and password protected to assure the privacy of a
client's Visitor data.
We support and adhere to fair and lawful
marketing practices. Additionally, clients who use VisitorTrack are
compelled to adhere to reasonable, ethical, and lawful business
practices. netFactor seeks to assure this through a variety of
measures to include; rigorous standards for data management and
confidentiality, client statements of the intended uses and practices
for the intelligence supplied through VisitorTrack, and a contractual
commitment to disapprove the future supply of VisitorTrack if it is
determined the activities of the Client violate our standards.
In this day and age of rampant spam,
viruses, spyware, and identity theft, at netFactor we support the
efforts of both public sector and private entities seeking to make the
internet a safer, more productive marketplace. Today, nearly all of
the work done on this matter relates to consumer-oriented privacy
issues. Some useful information resources on internet privacy and
business ethics are below.
