How VisitorTrack is
changing B2B selling - and the competitive advantage of Internet
leads.
Internet Lead Generation
Today, buried within your website, is
powerful information on businesses shopping for your products. But
unlike a typical retail setting, you rarely have the chance to ask
"how may I help you?" In fact, less than 2% of B2B websites have an
opportunity to communicate with their Visitor traffic as leads -
because they filled out a form... downloaded a trial... requested a
white paper... VisitorTrack enables you to identify, and qualify the
companies already looking at your products so you may directly engage
with them. Consider the impact of deploying your valuable sales and
marketing resources to companies actively seeking your products and
already exposed to your goods and services?
It is unlikely your website Visitors
arrive ready to buy. The average transaction values for what our B2B
clients sell can range from a few thousand to a few million dollars.
Product configuration.. pricing... implementation... delivery... all
require an active dialog with a competent selling professional before
"interest" can be transformed to "purchase." VisitorTrack takes you
many steps forward in complex selling cycles. Detailed contact
information and tools are provided to enable communication with these
active prospects while they evaluate the products and services you
provide.
And while it's true that few of your
site Visitors are probably ready or able to buy, wouldn't you like to
have visibility into those who have the greatest interest?
VisitorTrack uses behavioral tracking algorithms to identify those
Visitor's exhibiting the greatest interest in your products. Research
shows that "recency" and "frequency" are some of the greatest
determinants to product purchase. VisitorTrack evaluates how much
content your Visitors move through. They are tagged and identified if
they leave the site and return another time. This complex data is
distilled into a "HotLeads" alert to identify the Visitors who,
through their own behavior, display the greatest interest.
Search Marketing ROI
You already know - the costs for those
paid clicks are going up. The first page real estate for search
optimization is vanishing. Email response rates are slowing. Yet, as a
business manager, you seek to drive new levels of efficiency and
measurable ROIs from which to monetize your internet marketing
investment. With VisitorTrack you are likely to get 10 times or more
leads from your site - driving dramatically lower cost-per-lead rates
from paid search, SEO, and email marketing. You'll see the key words
that produce traffic, and the landing pages receiving your Visitors.
And, you'll be able to precisely identify the actual Companies
responding to your web marketing tactics. Perhaps no other product can
be so effective at increasing the effectiveness of your company's
internet investment.
Web Traffic Analysis
There are many powerful applications in
the market to provide an "aerial view" of website traffic. Not unlike
the helicopter flying over the city, these are highly effective at
identifying "patterns" of traffic and flow. VisitorTrack takes a
different approach. To stay with the analogy, VisitorTrack can put you
into each individual "car". As a sales and marketing application, our
users are looking for detailed visibility into individual site
Visitors. Only then can the traffic moving through your website be
applicable to direct marketing purposes. If you're looking for
detailed visibility into individual Business Visitors to your site - who they are - how
they got there - what they want - VisitorTrack will uncover powerful
new levels of intelligence on your website traffic.
Direct Marketing
Field marketers and direct sales
professionals look to connect with those most likely and able to
purchase their products. A range of tactics are deployed to qualify
and message to the target prospect set. But what if your tactic mix
could be directed to those businesses who are actively shopping now?
With VisitorTrack, you receive data formatted to enable qualification
and contact with active prospects. No matter which kinds of tactics
you prefer - we provide mechanisms to enable proactive direct
marketing outreach. Telephone numbers for local and branch locations
allow for person to person phone contact. Executives and physical
addresses enable direct contact as well as various mail tactics. Even
"one-click" email contact is integrated into VisitorTrack
