Press Release: NetFactor Announces First-To-Market Software Solution That Integrates Bombora’s B2B Intent Data With Visitortrack’s Anonymous Website Visitor Details.
Now B2B Companies of all sizes can harness predictive marketing capabilities for business growth.
NetFactor has announced the integration of Bombora’s Company Surge® inside of VisitorTrack — their anonymous web visitor intelligence product. This introduces the first-ever commercial product offering for B2B which combines real-time identification of the business visitors to a website with intent data from the research activities occurring across the web. These predictive marketing capabilities to pinpoint active B2B buyers are now available to companies of all sizes.
“Bombora has become the de facto standard in B2B intent data by identifying buyer demand well before a hand is raised. Now these predictive marketing capabilities are available in a fully-integrated product,” explains Christopher Jeffers, GM and Vice President at Bombora. “For most small to mid-sized companies, this level of prospect intelligence has previously been cost prohibitive. But by combining VisitorTrack’s real-time anonymous web visitor tracking with Bombora’s Company Surge® intent data”, said Jeffers. “we are delivering a unique and affordable toolset to uncover active B2B demand specifically for the SMB market.”
VisitorTrack is a leader in website visitor identification software. The advancements from the new Company Surge® feature now unveils the topics related to that company’s products those web visitors have actively been researching across the web – before they arrive to a website.
The early feedback from current VisitorTrack clients around the Company Surge® release has been extremely positive. VisitorTrack client, Jared Thorkelson at DLP Experts, began using the software earlier this year and explains “Tracking website visitors is a critical part of our company’s marketing efforts. Basic information like company name, landing page visits and search terms, allows our sales team to infer a visitor’s general interest.” Thorkelson continues, “With VisitorTrack’s new Company Surge data, our sales team has facts on surging levels of interest at a company — and even inferred intent — based on the topics most relevant to our business. This makes it easy for our sales team to put their efforts behind the best prospects and the shortest path to revenue.”
Bombora actively monitors the content consumption of millions of B2B companies across nearly 5,000 different business topics. Over one billion consumption events per day are tracked across Bombora’s digital network. The data about web users’ content consumption or “observed behavior” is collected to provide insight about their interests. The data is then organized into company profiles and quantified as a surge score.
Bombora’s Company Surge® identifies when an organization consumes more content around specific topics, compared to a historical baseline. This activity indicates the research activity that happens inside a business prior to purchase. “At any given point, only 15% of a company’s target accounts are actively in-market for the product or service that a company sells.” Jeffers continues, “The power of B2B intent data allows users to accurately pinpoint the business visitors who are visiting a website and are most likely to be in-market for their B2B products or services.”
netFactor is a Bombora company and provides a suite of products to drive new levels of sales performance for the Business-to-Business market. The company’s core VisitorTrack technology platform and APIs integrate web analytics, business intelligence and marketing automation into a powerful SaaS application for B2B sales and marketing – it’s like Caller ID for Your Website®. netFactor is privileged to serve customers and resellers across multiple industries including software, telecom, healthcare, technology, financial, professional services, manufacturing, and transportation. To learn more, please visit www.netfactor.com.
Bombora is the leading provider of intent data for B2B marketers. Bombora’s data aligns marketing and sales teams, enabling them to base their actions on the knowledge of what companies are in market for which products. Bombora’s Company Surge data reports on changes in consumption on specific product-related topics from within businesses. The source of this data is the first co-operative of premium B2B media companies. Members contribute content consumption and behavioral data about their audiences. In turn, they can better understand their audiences, serve advertisers and monetize their inventory. To learn more about Bombora, visit www.bombora.com.