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Predictive Marketing Analytics with B2B Intent Data

Translate B2B Buying Signals into Actionable Intelligence B2B buying signals can be particularly challenging for marketers to identify — and even more challenging to translate those signals into some sort of actionable information.  Whether we know it or not,...

B2B Lead Generation: 4 Strategies to Great Leads

Qualified leads -- Sales wants more, marketing is working hard to collect them. When today's mobile, web, and socially-savvy customers increasingly refuse to give up their contact information or provide false data, finding the right lead-generation formula seems...

Top of the Funnel B2B Marketing: 5 Ways to Increase Qualified Leads

Improving the buying cycle and your ROI depends on your organization's ability to generate leads and capture website visitors to move them through the buyer’s journey. The C-Suite, marketing, and sales all have a vested interest in driving more leads into the top of...

Press Release: Introducing the New Web Platform for VisitorTrack!

netFactor is proud to announce the official launch of the new VisitorTrack UI! The new platform delivers a powerful user interface and dashboard graphics to advance the capabilities for B2B lead generation through tracking and identification of anonymous website...

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