3 Steps to Improve B2B Lead Quality
Today, the clear majority of marketers cite lead quality as a top priority in b2b lead generation. According to the State of Lead Generation 2016 Report from Ascend2, 77% of marketers have pinpointed improving lead quality as a focus, but 53% also cite improving lead...
B2B Marketing Dos and Don’ts: Email Marketing
Email Marketing Dos and Don’ts Email marketing remains a primary channel for marketing and lead gen efforts. Though email marketing has changed over the years in many ways – manual to automated, impersonal to personalized, broad email blasts to hyper-targeted...
Why Should I Integrate VisitorTrack with my CRM?
Integrate VisitorTrack with Sales and Marketing Apps If you’re a marketer who is already using a CRM, you may be wondering what the benefit of using a program like VisitorTrack is. You already act on the B2B leads that come in through form fills on your website, and...
Data-Driven Emails: Taking Email Marketing to the Next Level
Data-Driven Emails: Taking Email Marketing to the Next Level It may be surprising to some, but even in the social media, instant communication age, a somewhat slower communication method is still paramount in marketing: emails. Emails serve as the primary channel for...
Supplementing B2B Sales Lead Scores with VisitorTrack
Supplementing B2B Sales Lead Scores with VisitorTrack Today’s business to business sales process is more than just picking up a phone and calling dozens of numbers every day in the hopes of finding someone who is interested in your product. The modern sales process...
Amplifying Your CRM with VisitorTrack
Amplifying Your CRM with VisitorTrack’s B2B Web Visitors When it comes to business to business sales, even if a marketer doesn’t use a specific CRM program, customer relationship management is essential to growing a company’s customer base. Whether one uses...
Tactics for Delighting and Retaining B2B Buyers
4 Tactics for Marketers to Help in the Delight Phase of the B2B Buyer’s Journey In yesterday’s blog, we covered some statistics about why the delight stage is so important for retaining customers and growing them into fans of your products. In this blog post, we will...
Delighting and Retaining: Keeping Your Customers Engaged After They Close
The Delight stage of the buyer’s journey is easy to overlook for marketers. Because marketing has so much to do with attracting and converting leads, sometime the follow-up process falls by the wayside, or is passed onto the plates of the sales and customer service...