VisitorTrack’s Predictive Marketing
Identify, Track and Translate B2B Digital Behavior into Purchasing Intent.
The Basics
What is Predictive Marketing?
Predictive marketing is the powerful combination of anonymous website visitor identification and B2B intent data. When companies begin researching new products or services, they demonstrate an identifiable pattern of elevated content consumption around specific topics, compared to a historical baseline. This typically occurs when a company is in an active buying cycle. The surge in content consumption is translated as intent and can be a strong indicator that the company is actively in-market for products and services related to topics they are researching.
The power of the B2B intent data is amplified even further when combined with VisitorTrack’s anonymous website visitor identification. This combination shows you the businesses visiting your website and the topics relevant to your products and services that they have been actively researching — before they even reached your site.
Intent Data 101
What is Company Surge® and B2B Intent Data
Get a brief, high-level overview of Bombora’s B2B Intent Data that fuels Company Surge® now featured inside of VisitorTrack.
Understanding Surge
Predictive Marketing and Data Science Applied
Company Surge® works by aggregating the content consumption activity from millions of B2B organizations and then applies advanced data science analytics to inform you when target organizations are indicating active demand, or purchasing intent, for your products or services.
Organizing Intent Data
Associating a company and a topic to each observed content consumption event.
Company Profiling
Establishing a historical profile for each company against every topic.
Quantifying Intent
Representing observations in company interest with a Surge Score.
We Know Who’s Actively Researching Topics Most Relevant to the Products and Services You Sell…
Wouldn’t You Like to See Them?
G2 Crowd Awards
VisitorTrack is the Leading Software for Lead Mining and Website Visitor Intelligence.
Top Performer
Lead Mining Category
Best Support
Visitor Identification
Highest Ratings
Verified User Reviews
And See What Our Clients Have to Say...
Ignite
“Before selecting VisitorTrack, I evaluated several IP tracking solution providers. None were able to deliver as many accurate hits as VisitorTrack.”
Margaret Pacheco
Chief Global Marketing Officer
PH Digital
“With Company Surge® Intent Data we now know where our organization should allocate inbound marketing spend and outbound sales efforts for an optimal ROI.”
Pierre Geoffrion
Co-Founder, Chief of Growth
DLP Experts
“With VisitorTrack’s new Company Surge data, our sales team has facts on surging levels of interest at a company — and even inferred intent — based on the topics most relevant to our business.”
Jared Thorkelson